About us

Midgam is a leading market research and opinion polls company in Israel,
Founded in 1988 by Mano Geva, A sampling expert statistician, currently serves as the company's CEO.

More than
0
years of experience

Skilled & professional team

Sectorial populations

Rich and cross-fields experience

Holistic research solution

Partners to your journey

ESOMAR member

Member of The URI



Experts for your needs

Midgam MR is providing an holistic research solution within the qualitative and quantitative methods, Using advanced research tools, innovative research modules and most up-to-date technological infrastructure.

Midgam has a vast, rich and diverse variety from multiple fields of researchers and consultants, Providing an effective solution customized to the unique needs of every client. We offer a personal and professional guidance along the various research steps, from research planning to translating the findings into operative conclusions and insights.

Senior staff

Mano Geva  Founder and CEO

An Israeli entrepreneur, founder and CEO of “Midgam”, holding dozens of years of experience in the fields of market research and opinion polls in a wide variety of fields. Mano Geva is a statistician that specializes in sampling. Provides statistical consultation and writes statistical reviews for public figures and big organizations in a wide variety of topics. A professor in IDC Herzliya for second degree students. Serves as the chairman of the Israeli union of market research institutes from 2007.

Mina Zemah

Doctor of social psychology (Yale university), Dr. Zemah had lead an highly reputed MR company for over 40 years. She is considered as the “Guru” of surveys, thanks to her vast experience of social and political research, providing credible elections predictions and her frequent appearance in Israeli media. Dr. Zemah has joined “Midgam” in 2013.

Mano Geva  Founder and CEO

An Israeli entrepreneur, founder and CEO of “Midgam”, holding dozens of years of experience in the fields of market research and opinion polls in a wide variety of fields. Mano Geva is a statistician that specializes in sampling. Provides statistical consultation and writes statistical reviews for public figures and big organizations in a wide variety of topics. A professor in IDC Herzliya for second degree students. Serves as the chairman of the Israeli union of market research institutes from 2007.


Mina Zemah

Doctor of social psychology (Yale university), Dr. Zemah had lead an highly reputed MR company for over 40 years. She is considered as the “Guru” of surveys, thanks to her vast experience of social and political research, providing credible elections predictions and her frequent appearance in Israeli media. Dr. Zemah has joined “Midgam” in 2013.


Adi Sidi  Research manager

Holds over 20 years of vast experience throughout the different stages of quantitative research and working with a variety of customers in different fields, such as Banking and finance, Transportation, Media, Tourism, Hygienic, etc. Holds an MBA degree


Prof Udi Makov  Scientific advisor

Holds Ph.D. in mathematical statistics from the University College London. Head of Actuary research center and head of M.A studies program in actuary (Haifa university). Developed the “Sensometrics” module, allowing multi-dimensional analysis using structural equations modeling, revealing connectings among visible and hidden variables. In the pat decade, served as an infrastructure adviser in the high-tech industry (Sensometrics, Risk-Analytics) in advanced processing of data.


Adi Sidi  Research manager

Holds over 20 years of vast experience throughout the different stages of quantitative research and working with a variety of customers in different fields, such as Banking and finance, Transportation, Media, Tourism, Hygienic, etc. Holds an MBA degree


Prof Udi Makov  Scientific advisor

Holds Ph.D. in mathematical statistics from the University College London. Head of Actuary research center and head of M.A studies program in actuary (Haifa university). Developed the “Sensometrics” module, allowing multi-dimensional analysis using structural equations modeling, revealing connectings among visible and hidden variables. In the pat decade, served as an infrastructure adviser in the high-tech industry (Sensometrics, Risk-Analytics) in advanced processing of data.


Michal Abend  Qualiative research manager

A leading qualitative researcher with over 20 years of experience. Specializes in the field of the elderly and teens, working with different types of clients, Israeli and international, in a variety of fields – Food, Communications, Fashion, Cosmetics, Hygienic, Transportation, Medical, etc. Holds an M.A degree in social-industrial psychology (Bar Ilan University) and M.A in Health system administration (Specialization in Gerontology (Ramat gan college).


Michal Shapira  Qualitative research manager

A leading qualitative researcher with over 20 years of experience. Owns a vast experience in guiding groups and working with different types of clients, Israeli and international, in a variety of fields – Food, Communications, Fashion, Cosmetics, Hygienic, Transportation, Medical, etc. Holds an M.A degree in clinic social-work (Columbia university) and M.A in Gender studies (Tel-Aviv university).


Ihab Kadah  Arab department manager

M.A in Psychology (Northeastern university). Studies the Arab population, holds a vast experience in the entrepreneur world and project management in social and business. Resident of Manda village, research assistant in IDC Herzliya and active among Arab student associations in Israel.



Michal Abend  Qualiative research manager

A leading qualitative researcher with over 20 years of experience. Specializes in the field of the elderly and teens, working with different types of clients, Israeli and international, in a variety of fields – Food, Communications, Fashion, Cosmetics, Hygienic, Transportation, Medical, etc. Holds an M.A degree in social-industrial psychology (Bar Ilan University) and M.A in Health system administration (Specialization in Gerontology (Ramat gan college).


Michal Shapira  Qualitative research manager

A leading qualitative researcher with over 20 years of experience. Owns a vast experience in guiding groups and working with different types of clients, Israeli and international, in a variety of fields – Food, Communications, Fashion, Cosmetics, Hygienic, Transportation, Medical, etc. Holds an M.A degree in clinic social-work (Columbia university) and M.A in Gender studies (Tel-Aviv university).

Ihab Kadah  Arab department manager

M.A in Psychology (Northeastern university). Studies the Arab population, holds a vast experience in the entrepreneur world and project management in social and business. Resident of Manda village, research assistant in IDC Herzliya and active among Arab student associations in Israel.

Business partners

www.ipanel.co.il
The biggest panel in ISrael, with over 100K members, providing access to a variety of populations through different types of cllection methods for conducting market research and opinion polls.

www.scout.co.il
Professional and smart web based data collection system, allowing to conduct online (WAPI), face to face (CAPI) and phone interviews (CATI). Scout offers a professional and automated sampling tool and doesn’t require any knowledge or training in writing any code. Currently provides services to 30% of Israeli market research institutes.

www.getwizer.com
Wizer is a consumer research solution that leverages A.I. and smart data to help enterprise brands grow & compete.

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